New FSAA research with Vypr on how affordability is reshaping the Australian dining occasion, and what still makes a meal feel worth paying for.
60% of Australians are dining out less often than a year ago. 57% often or very often decide against eating out because of the cost. Operators are now competing for fewer occasions, and every one of them gets more scrutiny.
But the answer isn’t the lowest price. Food quality is the strongest measure of good value at 71%, ahead of taste and price at 62% each. When a meal costs more than expected, 77% say excellent food quality can still make it worthwhile.
What’s inside
- Why 48% of diners are both eating out less and spending less, and what that means for occasion competition
- The six factors diners now weigh when deciding where to eat, ranked
- What justifies a higher than expected price, and why 94% of 45 to 54 year olds point to one thing
- How value priorities split by generation, from portion size to loyalty rewards to convenience
- Which value mechanics rebuild frequency without blanket discounting: meal deals at 41%, loyalty rewards at 38%, bundles at 36%
- What 65% expect to shape their dining decisions over the next three years
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